MCSearch & Milligan College featured in EBSCO’s “Customer Success Story” marketing

By creating a strong library research platform with the speed and simplicity of a commercial Internet search engine, Milligan College makes its library holdings even more accessible to students and faculty.

Soon after Milligan College Library’s launch of MCSearch in early September 2011, we were contacted by the public relations folks at EBSCO Publishing to do a “Customer Success” story for their promotional/marketing materials.

MCSearch is our custom implementation/branding of EBSCO’s Discovery Service platform. MCSearch is best described as a search engine that provides a user experience not unlike Google, but its search capabilities focus on library-provided information resources instead of the open Web. In our own promotion, we have branded MCSearch with the tagline “One search box–for the good stuff” to underscore the ease of use search experience applied to accessing the quality information resources provided by the Library.

We recently learned that our story has been released. Here is a direct link to the five page piece (pdf) covering the launch. Links to the story appear in two locations on EBSCO’s website: On the EBSCO Customer Success Center (see > Colleges/Universities > Customer Success Stories), and on the EDS Support Center (see > the Customer Success Stories section on the home page. Our story is the third item.) It’s a nice read that features both the Library and Milligan College. Check it out!