MCSearch & Milligan College featured in EBSCO’s “Customer Success Story” marketing

By creating a strong library research platform with the speed and simplicity of a commercial Internet search engine, Milligan College makes its library holdings even more accessible to students and faculty.

Soon after Milligan College Library’s launch of MCSearch in early September 2011, we were contacted by the public relations folks at EBSCO Publishing to do a “Customer Success” story for their promotional/marketing materials.

MCSearch is our custom implementation/branding of EBSCO’s Discovery Service platform. MCSearch is best described as a search engine that provides a user experience not unlike Google, but its search capabilities focus on library-provided information resources instead of the open Web. In our own promotion, we have branded MCSearch with the tagline “One search box–for the good stuff” to underscore the ease of use search experience applied to accessing the quality information resources provided by the Library.

We recently learned that our story has been released. Here is a direct link to the five page piece (pdf) covering the launch. Links to the story appear in two locations on EBSCO’s website: On the EBSCO Customer Success Center (see  http://www.ebscohost.com/customerSuccess/ > Colleges/Universities > Customer Success Stories), and on the EDS Support Center (see http://support.ebsco.com/eds > the Customer Success Stories section on the home page. Our story is the third item.) It’s a nice read that features both the Library and Milligan College. Check it out!

Library website voted “College Library Web Site of the Month” by ACRL!

I just received the following email from the chair of the Communications Committee of the College Libraries Section – Association of College and Research Libraries:

I am pleased to inform you that the Milligan College Library website has been selected as the “College Library Website of the Month” for March 2012 by the Communications Committee of ACRL’s College Libraries Section.

The College Libraries Section recognizes that a library’s website, in addition to enhancing access to a library’s resources and services, serves in general as a major means of communicating with current and future users. As a result the Communications Committee has decided to feature one college site a month that we feel showcases noteworthy contents, features, designs, etc.

Once selected, the sites are listed on the College Libraries Section’s site along with a brief summary outlining the reasons for their selection. Beyond simple recognition, it is hoped that by highlighting these Web pages we are providing the library community with a convenient listing of sites that can be used by others to gain insights and inspiration to enhance their own library’s online presence.

The Communications Committee would like to extend our congratulations to the all of those who have worked to build and maintain your library’s outstanding site. We also hope that you and members of your library and academic community will take a few moments to visit our “Site of the Month” page to read our review of your library’s site as well as those of past winners.

We are very proud of our website. We have worked hard to make it uncluttered yet attractive, easy to navigate, and resource-focused. It is a great honor to receive this recognition from our professional colleagues.

E-books now better than ever: Easy access, clean interface, off-line reading (Part 1)

Back in April, Mary Jackson wrote about significant improvements coming to many of the library’s e-books as a result of EBSCO Publishing’s acquisition of NetLibrary from OCLC in early 2010. These improvements have arrived, and I think they were worth the wait.

Introducing EBSCOhost eBook Collection

The P.H. Welshimer Memorial Library has a substantial collection of over 68,000 e-book titles that migrated from NetLibrary into what is now called EBSCOhost eBook Collection. (The library has e-books from other publishers and vendors–Mary noted we have over 73,000 titles in total. But this is by far our largest collection.) Library users familiar with our EBSCOhost databases (e.g., ATLAS, CINAHL, Education Research Complete, Humanities International Complete, PsycINFO, SocINDEX, etc.) will instantly feel at home navigating this e-book collection, because it actually is another EBSCOhost database. The only difference (though no small difference) is that it searches and displays book content instead of journal article content.

It has been our observation that students tend to prefer using journal articles in research because the search tools connected with accessing articles–especially full-text articles–make this easier, more convenient, and more productive. I believe applying this same capability to books will encourage greater use of this information resource format in student research. (As an aside, students need to appreciate that books and articles are different information ‘animals.’ They serve different functions. It isn’t simply that books are long and articles are short. Rather, books lend themselves to broad and developed treatment of topics, whereas articles tend to be very narrowly focused on a particular aspect of a topic. Because of their format and mandate, articles often do not have the luxury of providing the reader with extensive background or context. Consequently, over-reliance on journal articles can actually hamper a student’s ability to properly understand the development of a topic, its history, or the range of issues at play.)

The “problem” with books isn’t that they’re in print–in fact, students appear to still appreciate and in many cases prefer the printed book format. The “problem” is that print books are not easily searchable (though tables of contents and indexes intend to help). The search tool most strongly associated with finding books is the library catalog. But the catalog doesn’t search the content of a book. The catalog only searches records that point to their associated books (or media). A book record typically includes such things as title, author(s)/editor(s), publication information, subject headings (a controlled system of describing what the book is about), and maybe a table of contents. But not the content itself. This is an inherent limitation of a library catalog (which originated to efficiently organize descriptions of physical, print books). It’s not the catalog’s fault, of course. And for what it is designed to do, a library catalog is still a pretty nifty and powerful tool.

When we enter the digital realm of electronic books where space isn’t an issue–where a catalog record, as it were, can contain not just a “shorthand” description of the book’s contents but literally the entire text of the book–it suddenly becomes possible for a book to be entirely searchable, eliminating the “problem” described above. This is the really powerful capability provided by having our e-books on a platform like EBSCOhost eBook Collection.

In Part 2, I will take you on a quick tour of our EBSCOhost eBook Collection to demonstrate searching, e-book display and navigation, expanded printing, and a new capability for off-line (including to some mobile device) reading.

Introducing MCSearch: One search box–for the good stuff

The P.H. Welshimer Memorial Library is pleased to introduce MCSearch to the Milligan College community. What is MCSearch? We think our tagline says it all: “One search box–for the good stuff.”

One search box. Students are familiar with Google and other popular web search engines. They like the ease and convenience of being able to type a few keywords into a search box and get tons of results. But how relevant, reliable, or current is this information for academic research purposes? This is a serious question. Students need to acquire skills for evaluating information accessed from the open web. (The Library provides instruction to students in information literacy skills like information resource evaluation.) However, given a choice between digging hard for the best available information resources or the convenience of a Google search, students are often satisfied with “good enough.”

What if there was a tool available that provided the ease and convenience of a Google search, but the information resources searched and results returned were those provided by the Library? Students could get to the stuff that was truly good instead of just good enough. This is exactly what MCSearch does.

The good stuff. Every year the Library spends tens of thousands of dollars to provide Milligan College students and faculty with high quality information resources to support their coursework and research. Books, media, print and electronic journals and magazines, e-books, subject-based print and electronic reference works (encyclopedias and dictionaries), and numerous subject-based and multidisciplinary databases for accessing journal articles online. We also provide an array of tools such as online library catalogs, journal finders, link resolvers, and database interfaces to help students and faculty search these resources. We make this investment because, frankly (and contrary to much conventional current day “wisdom”), you can’t get everything you need on the open web. Academic information resources are costly to produce, publish and distribute. Although there is a slowly growing open access movement in academic communication online, generally speaking, the good stuff isn’t free.

One search box, again. The “killer feature” that makes a search engine like Google so powerful and compelling is that a single query is applied simultaneously across a multitude of sites and resources on the World Wide Web. Can you imagine having to browse or search each site on the web individually to try to find information you were looking for? I’m showing my age here, but I first got online in 1994, almost 5 years before the Google search engine started attracting attention on the Web. I still remember when Yahoo! was literally just a running list of websites. But enough about that. My point is that search engines have profoundly altered the way we search for information. What if it were possible to apply some of this kind of power when searching the Library’s information resources–a single query applied simultaneously to the Library catalog and databases, rather than searching each of these sources individually? This is exactly what MCSearch does.

The emphasis is on discovery. As the Library evaluated the various print and electronic information resources it provides to students and faculty, it occurred to us that in many ways we have enough stuff. What we felt we needed was a way to make the stuff we have more discoverable. MCSearch is not about “dumbing down” the research process, or pandering to the bad study habits of lazy students. Using a search engine effectively still requires skill and discernment. But because MCSearch applies a search query across a range of Library resources and formats at once, it can bring to the surface information a student may not have otherwise discovered through conventional means. This brings a delightful element of serendipity to the research process.

Filter on the way out. Because general or broad keyword searches tend to return too many results that are not necessarily relevant, conventional catalog and database searching with limited features encourages the user to formulate precise search queries in advance to get the best results. MCSearch also allows the user to apply limiters to search queries in advance to narrow search results. However, a particularly powerful capability of MCSearch is the ability to filter results after the search is completed. MCSearch includes the ability to easily refine or “facet” results by various criteria (date, format, subject, provider, etc.). This capability removes the “problem” of too many results, while still providing the opportunity to discover valuable resources from unexpected sources.

Try it out now! We will be providing more usage assistance in subsequent posts and instruction sessions. But right now I would like to encourage you to just take some time to play around with MCSearch and get familiar with its capabilities. Feel free to contact us with any questions, and we especially welcome your feedback.

Closing the distance between classroom and library: An open letter to the faculty (2005)

This post was originally published to my now mothballed blog, Voyage of the Paradigm Ship on February 28, 2009. The “open letter” transcribed below was sent to the faculty over 6 years ago. The message about information literacy is still relevant, though I am pleased to report that in the intervening years we have witnessed far greater collaborative interaction between faculty and librarians. And as far as the library as place is concerned, rather than a “student expectation that technology will at last make the trip [between the classroom and library] entirely unnecessary,” we have actually witnessed exponential growth in student use of the library for study and learning. Fascinating!

I was doing a little house cleaning in my email folders the other day, and I came across the following “open letter” I sent to the faculty back on April 27, 2005. I was still Reference Librarian at the time, and just two months into the job. I believe this was my first formal communication with faculty regarding information literacy and the changing nature of libraries and information resources. I hit upon the idea of the classroom and the library as separate “domains” that risked an ever widening “distance” for students. I used this metaphor as the basis of an appeal for greater intentional collaboration with faculty in order to bridge the gap. (The mug shot was original.)

As an extension of my role as Reference Librarian, I want to make myself available to you as a resource—and potentially more than a resource—for bibliographic instruction and information literacy in your courses. Allow me to share some of my thinking and interests in this area.

It is conventional (for my generation, and for many generations prior) to think of the library as a place where information resources are stored. Users go to the library to access these resources on an as-needed basis. For students, the need is typically oriented toward completing class assignments. Bibliographic instruction in this vein seeks to inform students

1) about the relevant (subject and course-related) resources that are available in the library

2) how to go about accessing relevant resources in the library, and

3) how to productively use these accessed resources in support of the learning process.

This is an important exercise. However, viewing the library as a place—an information “warehouse”—may contribute to more than just the sense of physical distance required to traverse there from the classroom. A potentially problematic metaphorical distance may also be building up. The greater this perceived distance, the harder it is for students to see the intimate relationship between classroom and library in the learning process.

The sheer volume, availability, and mobility of knowledge and information resources in non-print and electronic formats is certainly one aspect contributing to the increased sense of distance. Imagine all this information, just a few keystrokes away, and all conveniently accessed from the comfort of home or dorm room! Some lament this as the death of the book and the demise of the library as we (my generation, and for many generations prior) have always known it. I am less pessimistic (though I recognize that changes are inevitable). Besides, having access to an ocean of unmediated information is not necessarily helpful. (In fact, it can be exceedingly frustrating!) Access to information never directly translates into the acquisition of knowledge. But the new(er) reality does suggest to me that a broadening understanding of what the library is and how the library functions in the learning process is needed. In many ways, it must be admitted that the sense of distance was there even before the introduction of electronic information resources. Students, to varying degrees, have always complained about having to make the trip from classroom to the library for information needed to complete their assignments. It’s just that we can see the distance more clearly with this increasing (if still largely imagined) student expectation that technology will at last make the trip entirely unnecessary.

Physical distance exists as a result of practical considerations of space. (We need a place where we can store and organize books on shelves so we can retrieve them later as needed.) But metaphorical distance doesn’t take up space. The “ah-ha” for me considering this technological capacity to electronically disassemble information content from information format is not that I should lament the death of the book (which I do not believe) but that I should be provoked to focus even more attention on the nature of information itself. Yes, new information formats require the learning of new skills (e.g., database searching, electronic document delivery, etc.). This is an important part of bibliographic instruction today. But bibliographic instruction in the vein of my present thought broadens beyond a discussion of the format of information resources or where they can be found, to include a discussion about how to think about and use the information contained in whatever format, wherever it is found. This is where bibliographic instruction extends toward information literacy.

I have an interest in narrowing the sense of distance for students, not by lamenting a lost past or resisting an uncertain future for the library, but by proposing a stronger on-going relationship between myself as librarian and you as a faculty member. I fully appreciate and respect that the classroom is your domain, and you have the responsibility to guard it well for the tasks of teaching and learning. But I also believe the library needs to be conceptualized (by both librarians and faculty) as more than just a domain of support to the classroom in the learning process. After all, it is the separation of domains that creates the sense of distance. I believe the distance can be narrowed by inviting the library into the classroom. Information literacy aims for the library to be more integrated with the classroom in the learning process. It proposes a more active role for librarians to respond to partnering opportunities with faculty so that students will more readily sense the intimate relationship, and come to place a higher value on the gift of knowledge as a result. I welcome and look forward to the opportunity to talk with you further about bibliographic instruction and information literacy prospects in your classroom as you begin to plan your courses for Fall Semester 2005.